Factors Effecting the Insurance Growth, A case study : PT Prudential Life Assurance Medan
Marina Natalia Popal
MetadataShow full item record
In recent development era, each organization either State Owned Corporation, Private, Cooperative or particularly Life Insurance, is claimed to be able of overcoming the problems they are facing as attempt to improve the quality and performance, especially to win the market share in insurance market. The main problem in improving the market share is what factors dominantly to effect the demand of insurance. This research uses the Descriptive Analytical Method, through collection of data systematically, to analyze an interpret the data in gaining the general description of organization. The result of this research indicates that factors of inflation and interest rate factors have the effect on growth of PT Prudential Life Assurance. This is evident by annual premium income of PT Prudential Life Assurance. But the significant effect came from variable of interest rate.
- SP - Economic Development