"Sky" Management for Government Public Relations in the Industrial Revolution 4.0 Era
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The terminology of the industrial revolution 4.0 is very popular nowadays. All government and private institutions competed to welcome and implement the concept of the industrial revolution 4.0. Officially, Indonesian President Joko Widodo in April 2018 has launched the Roadmap Making Indonesia 4.0 which marks the readiness and strategy of Indonesia to be able to compete in the global industry.2 The industrial revolution 4.0 boom was an advanced stage of the earlier industrialization periods. The 1.0 industrial revolution began with the invention of the steam engine by James Watt in the 18th century, which changed the way production of goods into the form of manufacturing systems, then emerged electricity that changed the mass industry in industrial era 2.0 and continued with era 3.0 which began using computerized systems in the 1970s so that it allows us to work with program machines and networks.3 In the era of the industrial revolution 4.0, transformation began to be felt in a practical and complex manner in various sectors. Like the pattern of interaction or communication that occurs not only between humans, humans with machines, and machines with machines themselves, so that this interaction impacts on the creation of knowledge management.