Corporate Culture as an Effort of Company Transformation
Dalimunthe, Doli M. Ja’far
Pasaribu, Sabrina Cyndi Azhari
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Applying corporate culture has become a demand that can not be negotiable by the company to still exist in the increasingly fierce competition today. Not only for big companies, corporate culture is now also considered very important to be applied by small companies though. Companies that are only profit-oriented can be sure to falter at any time. This is reflected in CV Savanro Jaya Ananda company engaged in the distribution of goods. This company stands due to the turnover of distributors in the region so that the entire system even employees also including the move from the previous company. In the absence of the vision, mission and values that bind its employees, the company runs ineffectively, inefficiently and even loses hundreds of millions of rupiah due to the lack of supervision and the low value and morale of its employees. As a result, in mid-2017, the company terminated its working relationship with PT Unilever Indonesia Tbk. The method used in this research is descriptive qualitative method with in-depth interview to explain the indicators forming corporate culture, namely vision, mission and value. The population in this study amounted to 22 employees. The sample in this study using Convenience Sampling consisting of 10 employees. Results of this research are to investigate and prepare a corporate culture as what is appropriate to be applied in CV Savanro Jaya Ananda in an attempt to transform this company into a strong company and ready to compete, although it's still a small scale company.