The Management Development of Kuda Kepang in Serdang Bedagai Regency, North Sumatera
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This study deals with the model of management development of kuda kepang in Sedang Bedagai regency, Sumatera Utara. The aim of the study is to analyze the management development in some kudang groups. Data collection uses sampling snowball with qualitative method (observation, interview, and audio visual documentation). It uses Edi Sedyawati’s theory on art development and management. The finding is kuda kepang management is closely related to Javanese rituals. Should this kuda kepang management does not have the sustainable continuity, the Javanese arts as a complete elements of selamatan rituals in Javanese society in Serdang Bedagai regency can’t be performed anymore. For these reasons, they keep mantaining it in order to survive. Besides, for other reasons, in encountering the rapid social changes the kuda kepang performance has been shortened for entertainment purposes. The continuity of kuda kepang as a indonesian culture which is managed by kin system prevents from commercial purposes. They preserve it not merely for commercial interests but in the sake of asissting people who wants to perform kuda kepang. This, of course, makes it well developed. It can be seen from the musical equipments have been very simple. The other thing to preserve kuda kepang is to bind the sense of family bonds for strengthening brotherhood feeling among them. For the viability of it the management of kuda kepang makes cooperation with the same groups.