Language Choice in Local Political Party Communication: Strengthening Local Identity Through the use of Acehnese Language
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This paper attempts to describe language choice in local political party communication to strengthen local identity. Aceh is a special area that accommodates the existence of local political party (LPP). In LPP communication, elites of local party choose Acehnese language than Bahasa Indonesia because of habit and fluency. It is also used in verbal and non-verbal communication. The elites of local political party in Aceh argue that ―Peureteu ureueng Aceh yang teum peugah Bahasa Aceh” or the party of Acehnese people is a party that communicates by using Acehnese language. The conditions in which Acehnese language is chosen as the medium of communication are such as in internal meeting, party campaign, unofficial meeting with the same members, interaction with people, and so on. The use of Acehnese language in any conditions included local party members communication makes Acehnese language becomes strong language because it has speakers from any level of ages (kids, women, men, parents, youths, and so on) and also it is one of the effort to strengthen their local identities.