Analysis of Heuristic, Prospect, Market, And Herding Beha Vior on Stock Investors of Medan - Indonesia
Fachrudin, Khaira Amalia
Lubis, Arlina Nurbaity
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Financial behavior is behavior based on psychology which may be related to investment perfortnance. The purpose of this study was to determine the relation between financial behaviors which consisted of heuristic, prospect, market, and herding on the investment performance received by stock investors. The population in this study was all online trading investors in several security companies in Medan which invested their funds in the stock market through sa le and purchase transactions in the form of stocks. The research population was around 4000 members of a mailing list. The sample was determined by online survey method by Bartlett et al. with alpha 5%, showing that minimum number of sample was 119 samples. This study used interval scale. The research result shoed significant positive relation at alpha 5% between performance and heuristic, performance and market behavior. Meanwhile, the relation between performance and market was insignificant negative.