The Influence of New Public Management Towards The Quality of Bureaucratic Tourism Service in Lake Toba North Sumatera (A Study in Four Districs)
Batu Bara, Alwi Hashim
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The objectives of the research was to analyze the influence of New Public Management Towards The Quality of Bureaucratic Tourism Services In Lake Toba Parapat North Sumatra. The method used of this research were combination between quantitative and qualitative research. Samples were taken from all the bureaucratic in Lake Toba Parapat North Sumatera of 120 people from 4 district around Lake Toba North Sumatera. Data collection techniques used from documentary studies, questionnaires, interviews and observations, while the data analysis technique used were Product Moment and Simple Linier Regression analysis. The results showed that there was a positive and significant influence between New Public Management and The Quality of Bureaucratic Tourism Services in Lake Toba Parapat North Sumatra. The recommendations of this research were it needs to enhance New Public Management by The Efficiency Drive, Downsizing and Decentralization, In Search of Excellence, and Public Service Orientation and to enhance The Quality of Bureaucratic Tourism Service by giving tangibles, reliability, responsive and assurance and empathy service to the tourist.