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dc.contributor.authorLubis, Arlina Nurbaity
dc.date.accessioned2018-05-15T09:25:40Z
dc.date.available2018-05-15T09:25:40Z
dc.date.issued2018
dc.identifier.otherIndra
dc.identifier.urihttp://repository.usu.ac.id/handle/123456789/69353
dc.descriptionArlina Nurbaity Lubisid
dc.description.abstractThe growth of online market both from sellers and enthusiasts of online shopping from year to year continues to increase. Consumer shopping preferences are key to successful transactions, both traditionally and online. Sellers need to be aware of their target consumer profile in deciding that sales are developed into the online market and remain within the traditional market. To analyze the customer preferences of online shopping, a total of 200 respondents in Medan City, North Sumatera Province, participated in this study. The predictor variables proposed in this study are the demographics and ownership of online shopping applications. The results indicate that online shopping decisions are strongly influenced by sex factors, income levels and online shopping applications. Factors of everyday life, age and education do not significantly affect shopping preferences both online and traditional.id
dc.language.isoenid
dc.subjectPreferenceid
dc.subjectOnline Shoppingid
dc.subjectTraditional Marketid
dc.subjectDemographicsid
dc.subjectApplicationid
dc.titleEvaluating The Customer Preferences Of Online Shopping: Demographic Factors And Online Shop Application Issueid
dc.typeLecture Papersid


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