Creative Industries Readiness to Support Tourism in Danau Toba
Lubis, Arlina Nurbaity
Hasibuan, Beby Kendida
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Indonesia planned to create many of featured tourism destination to promote Indonesia as world’s famous tourism destination. In relation with the given strategic plan, Danau Toba was chosen to be one of many featured destination in North Sumatera. In order to achieve the desired outcome, local government, alongside with Danau Toba residences had to improve their tourism selling points, especially creating the tourism experiences. One of supporting factors in tourism experience is the local product which usually branded as souvenirs or many experience-related services. Creative industries was created by combining local value, such as religious, culture, music, and event in form of goods or services. This study aimed to unravel the hidden potential of creative industries to improve tourism experiences. The data was collected through survey and interview based on structured questionnaires. The creative industries potency were mapped within this study. According to this research, The existence of creative industries can support the tourism experience. Creative industries can offers a lot of new experience to the tourist which bring out their best experiences. This approach do not only promote a tourism destination, but also promote many point of local culture to the world. However, the current enterprises of Danau Toba was not ready to develop creative industries further.