Mass Media Communication Strategies during Rehabilitation and Reconstruction after Disasters in Aceh
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The role of media in disaster management is enormous. This is due to the community's dependence on information relating to major disasters so that what is informed by the media is true and accurate news. To encourage the community participation, it requires appropriate mass media to assist the process of channeling information from the organizers of BPBA to the community and disaster victims. The use of media to seize the influence of society, in recent centuries is a must, viewing the effectiveness of messages through the means. The problem is how to choose the right and cheap media, and reach the target area so that the messages we want to convey are effective to achieve the goals. The response of local mass media in Aceh Province to the news of disaster mitigation has been very positive, either in printed, electronic and other social media. It is just that the media coverage of the disaster mitigation program initiated by BPBA has received less attention from the media, mainly due to the low attractiveness of the news, the low quality of the program package, and often neglected by the BPBA itself when there is a socialization to the regions.