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    Pengaruh Kualitas Pelayanan, Harga, Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Jasa Transportasi Pas Tujuan Medan-Sidikalang (Studi Pada Cv. Pas)

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    Appendix (1008.Kb)
    Reference (449.3Kb)
    Chapter III-V (981.6Kb)
    Chapter II (502.5Kb)
    Chapter I (476.6Kb)
    Abstract (447.2Kb)
    Cover (643.6Kb)
    Date
    2017
    Author
    Pintubatu, Gunawan Saputra
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    Abstract
    Penelitian ini bertujuan untuk mengetahui pengaruh antara variabel kualitas pelayanan, harga, dan kepuasan pelanggan terhadap variabel loyalitas pelanggan secara parsial. Penelitian dilakukan pada pelanggan transportasi CV.PAS Medan-Sidikalang. Pengambilan sampel menggunakan metode purposive sampling. Kuesioner diberikan kepada pelanggan transportasi CV.PAS,Medan-Sidikalang. Pengujian menggunakan spss 16,0. Hasilnya menyatakan bahwa pengaruh pelayanan, harga dan Kepuasan Pelanggan terhadap loyalitas pelanggan adalah signifikan. Hasil pengujian secara parsial (Uji-t) menunjukkan bahwa kualitas pelayanan (X1), harga (X2), dan kepuasan pelanggan (X3) berpengaruh positif dan signifikan terhadap loyalitas konsumen (Y3) pada transportasi CV.PAS.Hasil pengujian secara simultan (Uji-f) menunjukkan bahwa kualitas pelayanan (X1),harga (X2), dan kepuasan pelanggan (X3) berpengaruh bersama-sama (simultan) secara positif dan signifikan terhadap loyalitas pelanggan(Y1),pada Transportasi CV.PAS sebesar 88,4% dan sisanya sebesar 11,6% dipengaruhi oleh faktor lain yang tidak termasuk pada penelitian ini. Sementara nilai R sebesar 0,892 menunjukkan bahwa kualitas pelayanan (X1),harga (X2) dan kepuasan pelanggan (X3) terhadap loyalitas pelanggan (Y) mempunyai hubungan yang tergolong sangat erat.
     
    This study aimed to determine the effect of the variables of service quality, price, and customer satisfaction to customer loyalty partially variable. The study was conducted on a customer-Sidikalang transport CV.PAS Medan. Sampling using purposive sampling method. Questionnaires were administered to transport customers CV.PAS, Medan-Sidikalang. Tests using SPSS 16.0. The results suggest that the influence of service, price and customer satisfaction to customer loyalty is significant. The results of the partial test (t-test) showed that the quality of service (X1), price (X2), and customer satisfaction (X3) positive and significant impact on customer loyalty (Y3) on transport CV.PAS.Hasil simultaneous testing (Testing f) indicate that the quality of service (X1), price (X2), and customer satisfaction (X3) together (simultaneously) in a positive and significant impact on customer loyalty (Y1), the Transport CV.PAS amounted to 88.4% and the remaining 11.6% is influenced by other factors not included in this study. While the R value of 0.892 indicates that the quality of service (X1), price (X2) and customer satisfaction (X3) on customer loyalty (Y) have a relationship as very closely.
     
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    http://repository.usu.ac.id/handle/123456789/65799
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    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV