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dc.contributor.advisorFachrudin, Khaira Amalia
dc.contributor.advisorNasution, Amru
dc.contributor.authorVeronica, Sinta
dc.date.accessioned2015-05-18T01:48:32Z
dc.date.available2015-05-18T01:48:32Z
dc.date.issued2015-05-18
dc.identifier.otherFranz
dc.identifier.urihttp://repository.usu.ac.id/handle/123456789/46287
dc.description107032045en_US
dc.description.abstractPersepsi konsumen yang baik terhadap layanan harus kembangkan terus menerus dan berkesinambungan dengan orientasi kepada pelanggan itu sendiri. RSUD DR R.M Djoelham Binjai berusaha memberikan nilai-nilai positif yaitu mutu pelayanan kepada pelanggan supaya pelanggan merasa citra rumah sakit tersebut apabila didengar sudah ada terbentuk persepsi bagaimana pelayanan kesehatannya dan mau berminat untuk berkunjung ulang kembali. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh persepsi pasien tentang mutu pelayanan kesehatan terhadap minat kunjung ulang pasien rawat inap di RSUD DR. R.M. Djoelham Binjai. Jenis penelitian adalah explanatory research. Populasi adalah seluruh pasien rawat inap sebanyak 1.345 orang dan jumlah sampel 90 orang. Data dikumpulkan melalui kuesioner, dianalisis secara univariat, bivariat, dan multivariat dan diuji menggunakan uji statistik regresi logistic berganda pada taraf kemaknaan α = 0,05. Hasil penelitian menunjukkan terdapat pengaruh persepsi tentang mutu pelayanan kesehatan berdasarkan kehandalan, ketanggapan, jaminan, empati, dan bukti fisik terhadap minat kunjung ulang pasien rawat inap. Variabel empati dominan memengaruhi minat kunjung ulang pasien rawat inap di RSUD DR. R.M. Djoelham Binjai Tahun 2013. Implikasi penelitian ini adalah rumah sakit perlu melakukan upaya-upaya membuat peraturan dan penerapan kedisiplinan pada jadwal visite dokter spesialis, mengadakan pelatihan service excelence/pelayanan prima dan melakukan mekanisme reward dan punishment serta menyelenggarakan kegiatan doktor in activty berupa study kasus pasien baru/ langka, audit medis kasus kematian, coffe morning secara rutin dan terjadwal dalam upaya untuk evaluasi pelayanan dan perbaikan yang berkelanjutanen_US
dc.description.abstractGood perception of consumers of the service provided must be continuously developed with the orientation to the customers themselves. The management of dr. R.M Djoelham General Hospital Binjai has tried to provide positive values such as service quality to the customers in order to make the consumers are able to feel the image of this hospital when they hear that the perception of how the health service provided has been established and they are interested in coming for rehospitalization. The purpose of this study was to find out and analyze the influence of patients’ perception of the quality of health service provided on the interest of the in-patient patients in coming for rehospitalization at dr. R.M Djoelham General Hospital Binjai. The population of this study was all of the 1,345 in-patient patients and 90 of them were selected to be the samples for this study. The data for this study were obtained through questionnaire distribution. The data obtained were statistically analyzed through univariate analysis, bivariate analysis, and multivariate analysis using multiple logistic regression tests at α = 0.05. The result of this study showed that the perception of the quality of health service based on reliability, responsiveness, assurance, empathy and tangibles had influence on the interest of the in-patient patients in coming for rehospitalization. Empathy was the dominant variable influencing the interest of the in-patient patients in coming for rehospitalization at dr. R.M Djoelham General Hospital Binjai in 2013. The implication of this research that the hospital must do the policy to make the rules and to discipline the visit schedule of specialist doctor, to provide training on excellent service, to conduct reward and punishment mechanism, to routinely organize scheduled doctor in activity in the forms of new patient/rare case study, medical audit of mortality case, and coffee morning activity as an attempt to do sustainable evaluation and improvement.en_US
dc.language.isoiden_US
dc.subjectPerceptionen_US
dc.subjectHealth Service Qualityen_US
dc.subjectInterest in Rehospitalizationen_US
dc.titlePengaruh Persepsi tentang Mutu Pelayanan Kesehatan terhadap Minat Kunjung Ulang Pasien Rawat Inap di RSUD DR. R.M. Djoelham Binjaien_US
dc.typeMaster Thesesen_US


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