Analisis Pengaruh Penayangan Movie Trailer dan Store Environment dan Store Environment terhadap Recall Audience Bioskop 21 Medan
Rini, Endang Sulistya
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The research’s objective is to analyze the effect of movie trailer and store environtment towards recall Bioskop 21’s audience at Sun Plaza Medan. This research is a causal associative type that aims to determine the relationship between two variables or more. The data which is used in this research are primary data and secondary data. This study using 81 respondents as the sample, obtained by accidental sampling methods. The results of this research based on the analysis of multiple linear regression shows that movie trailer and store environtment positively and significantly effects on the recall of Bioskop 21’s audience. And based on the partial test, movie trailer has the dominant effect on the recall of Bioskop 21’s audience.