Penerapan Analisis Konjoin Untuk Mengukur Preferensi Memilih Shampo.
Lubis, Rina Yanti
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Conjoint analysis especially in marketing research is to know exactly how consumer perceptions of a shampoo products in demand by consumers. Interest here can mean consumers have a certain preference toward a product. Obtained by sorting preference combinations are available based on the level of relative preferences, therefore the use conjoint analysis is helpful in marketing research, especially for important whether or not an attribute and its stage in aproduct or service. The results of the processing analysis conjoint in this research is get informed that the main factor of FMIPA USU Student Strata-1 buy shampoo is the price attributes. And the sequence of consumer choice shampoo brand Pantene, Rejoice next Sunsilk.
- SP - Mathematics