Standar Penentuan Informasi Iklan Menyesatkan
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Advertisement is used to relate a business practitioner and the consumers. To the businessman, advertisement is a facility to introduce his product(s), while to the consumers, advertisement is a source of information to choose and/or to buy the product(s) that meets their needs. But in practice, most businessman still treat advertisement only as their media of promotion to increase the selling of their products by ignoring the rights of consumers to know the truth and accurate information found in the advertisement. Misleading advertisement has a potential to inflict loss to the consumers if it is not improved and controlled well.