Destination Brand: Membangun Keunggulan Bersaing Daerah
Situmorang, Syafrizal Helmi
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All successful brands have social, emotional and identity value to users: they have personalities and enhance the perceived utility, desirability and quality of a product. Every country, regional or state should build destination brand for competitive advantage. A destination brand can be developed in a variety of ways, most obviously in advertising, through direct marketing, personal selling, on websites and in brochures, but also through public and media relations, and through the co-operation of destination marketing organizations (DMOs).