Dampak Perumahan Mewah Terhadap Persepsi Etnik Cina Pada Diri Dan Lingkungannya (Studi Kasus Pada Etnik Cina Di Perumahan Setia Budi Indah, Kota Medan)
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Ethnic group conflict is of great potential in Medan city community. The phenomenon is party due to people’s tendency to choose housing locations. This is reflected by the presence of luxurious houses in Medan dominated by Chinese ethnic group. The fact is predicted to trigger social group in terms house owner ship. With this in, the research’s objectives are to find out of the impact of exclusive neighborhood and to eliminate potential conflict. The research is conducted with quantitative approach by using questionnaires to be answered by 150 families living in Setia Budi Indah housing neighborhood. The research shows that there is social gap between native citizen and Chinese ethnic group. The Chinese ethnic group’s perception and judgment on native people tend to be improper, practicing highly ethnocentric attitude, and ignoring the values of culture of those beyond their group. It is discovered that there is negative impact on exclusive neighborhood on perception and social integration.