Ketergantungan Masyarakat Kota Medan Terhadap Berita Kampanye Calon Presiden Di Surat Kabar Dan Televisi
Lusiana Andriani Lubis
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This thesis represented a research which studying dependency communications theory perspective in looking at the mass media effect to the citizens of Medan, especially in president candidate campaign news context at a period of campaign in General Election of President 2004, and at the same time to find out how big that effect was. Result of research indicated that there were a dependency on citizens of Medan with president candidate campaign news in television and newspaper. In social system perspective, dependency especially happened by existence of the change in the way of making choice directly. This direct election caused out for society to get enough information to determine their attitude. At media system, existence freedom of covering in president candidate campaign reportage has given service of adequate information to society. While at audiences, existence of interest and enthusiasm to problems of politics especially president candidate campaign in society also make them keep abreast of that happened. The tripartite relations among third matter above as assumed by dependency theory, cause the existence of dependency within the audiences. The greater of the dependency, the greater of the effect showed. The result of research is in line with matter above, where effect found on audiences in all level which affective, cognitive, and behavioral tend to be high. So that can be concluded that dependency is also high.