Pengaruh Tingkat Pendapatan Terhadap Pola Konsumsi Kartu Mentari (Studi Kasus Kotamadya Medan)
Drs. Firman Pelawi.; Syahrir Hakim Nasution, SE.
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Telecomunication is one of a national artery, which can establish the nation going concern. Beside its function as human needs to have communication with another person. More than that, telecomunication also as the infrastructure for the united nation. Telecomunication has an important role for the national development, that also can be the motivator for the development activity. Nowadays, where technology has a fast progress, that of course affect to the telecomunication sector, the telecomunication companies try to make a better quality for the telecomunication product. One of that telecomunication product is Mentari SIM Card. Mentari SIM Card was producted by PT. Satelit Palapa Indonesia (Satelindo). Mentari SIM Card offers various easiness and facilities for the consumer so that can compete with products of rival telecomunication companies. Consuming Mentari SIM Card, is effected by a lot of factors. Some of them are: income, amount of burden, level of the consumer's education. From the factors up there, income is the most effect factor in consuming Mentari SIM Card. The more consumers income, the more consumer intend to consume Mentari SIM Card. On the contrary, the lease consumers income, the lease consumer intend to consume Mentari SiM Card.
- SP - Economic Development