Analisis Faktro-faktor Mempengaruhi Permintaan Masyarakat Terhadap Media Cetak Di Kota Medan
Kasyful Mahalli, SE, MSi. ; Drs. Rahmad Sumanjaya, MSi.
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The research entitled "The Analysist Factors Influencing The Demand Of Printed Media in Medan City: A Case Study Of Daily Newspaper Consumers In Medan Petisah District". Process of collecting data in this research is by interview and interview is directly implemented to consumers of daily newspaper. Beside the analysist in descriptive way, this scription also used analysist in Statistict Non Parametric Test by using a computer program called SPSS10.0. Result indicated that some factors give effect for demand of daily newspaper in Medan Petisah District, they are: family income, price of newspaper and education. Family income and price of daily newspaper had significant effects for demand of daily newspaper. Whereas education had not a significant effect for demand of daily newspaper in Medan Petisah District.
- SP - Economic Development