Analisis Permintaan Mahasiswa Terhadap Buku Dalam Menunjang Perkuliahan
DR. Murni Daulay, Msi. Dan Wahyu Ario Pratomo, SE, MEc.
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Condition of the book's world is not promises in Indonesia. This case's often being a talk for the educational expert in mass media just to find out the answer of the book commodities that's not as bright as in other countries. The fact truly happen in students of college. They rarely -even never at all buy books. This cause a big question; why students are not willing to buy books. According to that reality, writer is interested in doing an examination with the title; " Analysis the Students' Demand for Books in Supporting the Studies". The examination occurred in University of North Sumatera. Writer made an interview by spreading questioner to two hundred students from ten faculties. Finally the result points O. 304 of its Goodness of Fit (R²) which can be concluded that the three variables: students' income, price of the book, and interesting to read, together able to explain the books' demand for 30.4 percent. More over, it is obtained that the three variables are statistically significant for the books' demand.
- SP - Economic Development