Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Pedagang Kain Kota Medan (Studi Kasus Pedagang kain Pusat Pasar, Pasar Ikan, Pasar Petisa, Pasar Sukaramai).
Maulina S.S. Gultom
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The aims of the research is to know about the income contribution of fabric retailer at Medan, who opened their business in four markets, they are: Sukaramai, Petisah, Pasar Ikan, Pusat Pasar. This research using income influence factors. They are: Capital, Price, Bussiness location. The method which is used is random sampling. There are 21 respondence as samples. The result of this research saw that capital and bussiness location are very influences of fabric retailer income, but price is not influence of income, because the price of every kinds of fabric at four markets is almost same. The first bussiness capital is Rp 4. 395. 000. 000. The average price of fabric is Rp 21. 700/metre. The totally of fabric retailer income is Rp 329. 000. OOO/month for all respondent. Then the strategis bussiness location determined the amount of fabric retailer income. Determinant coefficient (R2) equal to 0,725. It's mean that capital, price and bussiness location influenced the income. While it's remains about 0,275 is influeced by anather variables that did not included in the estimation model.
- SP - Economic Development