Analisis Faktor-Faktor yang Mempengaruhi Permintaan Masyarakat Kotamadya Medan Terhadap Kartu Halo.
Drs. Tuana Simamora, MSi. Dan Dra. Murni Daulay, MSi
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Kartu HALO was the first network to provide coverage in all 27 Indonesian provinces. Including national and international short message services, call forwarding, call waiting and international direct dial, plus, with interactive fax and data service. Kartu HALO from PT. Telkomsel is Indonesia's first and largest Global System for Mobile Communication (GSM) cellular network. As the market leader, PT. Telkomsel offers widest coverage, highest quality, more features and English Language Customer Service. In Medan, Kartu HALO has been operating since 1995 until right now. In this case the writer observated the developing of Kartu HALO In Medan with secunder's data from 1995 - 1998. And primer's data with distributed the questionary with 30 sample. The demand of Kartu HALO in Medan influence by income, education and the price of Kartu HALO. According of empiric tested we know that the significant correlation among the three factor is 70,63%. The average elasticity of the three factor is 0,3342. In order we conclude that Kartu HALO is an inelasticity good. It's meant Kartu HALO is tile society necessary in Medan.
- SP - Economic Development