Analisis Faktor-Faktor yang Mempengaruhi Asuransi Jiwa, Studi Kasus pada AJB Bumi Putra 1912 Cabang Medan
Iin Widya Sari
Drs. Azwani Malik Miraza dan Lic. Rer. Reg. Sirojizilam, SE
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Life insurance is a part of service, given as life protection to every body who needs it. The protection guarantees the life risk that faced by people. Life insurance in Indonesia is still considered as luxurious thing and consumed only by certain people middle and upper income. Further more, the problem is not only consideration as luxurious thing but also the low awarness of importance of life insurance, In this scription, it will be, talked about many factors as indicator of life insurance demand rate especially in ASURANST JTWA BERSAMA BUMT PUTERA 1912 in Medan. The factors are: income, education, age and number of family members. In fact, there are still many other variables or factors influence the demand rate, but they are not talked in this scription due to the limination of time available to conducting such a kind of research. Another thing that will be talked is "How far is The Influence of Determined - Variables of demand rate ". Having had analyzed, those factors are reliable as decisive variables to measuring the dynamic of demand-rate fluctuation of having life insurance. The biggest influence is given by income factor, then the number of family members and education in the last. The three factors give positive influence to demand rate on the other hand, the factor of age gives negative one. In the end, this scription is expected to be the assumption of life insurance as luxurious thing will be coverted into the matter of important need for life better ment n the future.
- SP - Economic Development