Analisis Faktor-Faktor yang Mempengaruhi Konsumen Untuk Berbelanja Barang Kebutuhan Sehari-Hari di Supermarket (Studi Kasus : Konsumen Beberapa Supermarket di Kota Medan)
Drs. Aman Tarigan, SU dan Lic.Rer.Reg. Sirojuzilam, SE
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On the globalization era, trade activities has an important role in making one country can compete with others countries at economy section. Such as trade activities can run smoothly by the availability of adequate facilities and infrastructures. 'One of facilities and infrastructures is shopping centre. It has been built-up at some cities. In Medan city, there are some shopping centre with sophisticated facilities. The more of shopping centre are built -up is not apart from the role of society as consumers on goods provided. Shopping centre, such as supermarket provides daily needs of society. Although traditional market and stores also provide daily needs for consumers, but society prefer shopping at supermarket since they want to have new circumstance, practical and comportable. Supermarket, in this case realizes of consumers' desire. Supermarket always want to show up better performance and certain style for making satisfaction of consumers. It provides not only the more numerous of products sold, but also good cleanliness and service.
- SP - Economic Development